All Posts


Hollywood Boulevard is filled with people dressed us famous characters all trying to make a buck from having their photos taken with tourists. Some consider them part of the local colour, some panhandling nuisances.

The Advertising Concept Book

What makes a good ad? What makes an award-winning creative idea? These days its easy to get distracted by fancy art direction and technological novelties, but when you strip all that away, does the idea still stand up?


I am cheating here because UPPERCASE is a magazine and not a book, but rules are made to be broken. How could a web site that bills tags itself with “books for the creative mind” turn down a review of the first issue of a magazine that bills itself as a “magazine for the creative and curious”?

Cars: Freedom, Style, Sex, Power, Motion, Colour, Everything.

The car sums up the contradictions of industrialised age more than any other design object. Simultaneously a symbol of desire, design and engineering brilliance and of over-consumption of resources and destruction of the environment.

Tangible: High Touch Visuals

“Remember the small, cheeky, hand-scribbled notes that were reproduced on a photo or poster design? Those with the simple message: “I was here!” Indicating that someone actually worked with the photo and that these are their thoughts.