What makes a good ad? What makes an award-winning creative idea? These days its easy to get distracted by fancy art direction and technological novelties, but when you strip all that away, does the idea still stand up?
I am cheating here because UPPERCASE is a magazine and not a book, but rules are made to be broken. How could a web site that bills tags itself with “books for the creative mind” turn down a review of the first issue of a magazine that bills itself as a “magazine for the creative and curious”?
(Guest review by Steve ‘Doc’ Baty)
For people who approached information architecture via Rosenfeld & Morville’s “Polar Bear” book Information Architecture for the World Wide Web, there was a gap left between an understanding of what was meant by information architecture versus how to actually do information architecture.
The car sums up the contradictions of industrialised age more than any other design object. Simultaneously a symbol of desire, design and engineering brilliance and of over-consumption of resources and destruction of the environment.
What would Paul Rand have been like as a teacher? He was renowned for his stinging critiques ornery manner, yet in Paul Rand: Conversations with Students (Amazon: US|CA|UK|DE) Philip Burton chooses the word ‘compassionate’ to describe him.
“Creativity is to discover a question that has never been asked. If one brings up an idiosyncratic question, the answer he gives will necessarily be unique as well.
