Lester Brown, an American environmental analyst and founder of the Worldwatch Institute said:
The communications industry is the only agency possessing the capacity to convey the knowledge necessary for sustainable development to the required extent and in the timeframe we have at our disposal.
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Sleepwalkers was a multimedia art experience created by Doug Aitken and presented at the MOMA in 2007. The exhibition was comprised of a series of 8 moving images that were broadcast on the exterior of the MOMA buildings and consisted of the stories of 5 individuals who represented every day citizens of New York City.
What makes a good ad? What makes an award-winning creative idea? These days its easy to get distracted by fancy art direction and technological novelties, but when you strip all that away, does the idea still stand up?