The User is Always Right

Reviewed by Will Evans – the first of several guest reviews to come on the DRB. See the end of the review for Will’s bio. The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web is a comprehensive guide approaches user experience research like never before, and is well-written, easy-to-read, and quite user friendly. The book provides real-world examples of how user research is done in just enough detail that it can both inform an executive of the role of...

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