Hollywood Boulevard is filled with people dressed us famous characters all trying to make a buck from having their photos taken with tourists. Some consider them part of the local colour, some panhandling nuisances. Like any subculture, the scene has its share of fanatics, politics and code of conduct as well as plenty of stories.
Imposters [...]
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What makes a good ad? What makes an award-winning creative idea? These days its easy to get distracted by fancy art direction and technological novelties, but when you strip all that away, does the idea still stand up?
This is the essence of Pete Barry’s The Advertising Concept Book (Amazon: US|CA|UK|DE) in which you won’t see [...]
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