(Guest review by Daniel Gray) As commercial art produced to sell another form of commercial art, film posters can often be crass, repetitive, disposable. They’re just adverts to convince you to sit in a dark room for a couple of hours, right? They’re all about big floating heads, questionable quotes from reviewers, mugging comedians accompanied [...]
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What makes a good ad? What makes an award-winning creative idea? These days its easy to get distracted by fancy art direction and technological novelties, but when you strip all that away, does the idea still stand up? This is the essence of Pete Barry’s The Advertising Concept Book (Amazon: US|CA|UK|DE) in which you won’t [...]
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