I wanted to read Austin Howe’s Designers Don’t Read just to be contrary. I read a great deal, as you might imagine writing these reviews. Indeed, one of the main reasons for starting The Designer’s Review of Books was a complaint about the paucity of writing in many design books. Howe is a Creative Director [...]
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What makes a good ad? What makes an award-winning creative idea? These days its easy to get distracted by fancy art direction and technological novelties, but when you strip all that away, does the idea still stand up?
This is the essence of Pete Barry’s The Advertising Concept Book (Amazon: US|CA|UK|DE) in which you won’t see [...]
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