Subject to Change: Creating Great Products and Services for an Uncertain World

(Guest Review by David Sherwin) Underwhelmed. We’ve all had this reaction when encountering a product or service that just didn’t cut it. Take, for example, the alarm clock next to my bed. There are two alarm switches side by side: one for me, and one for my wife. Invariably, every morning I hit the wrong switch and the alarm keeps sounding. By the time I’ve shut the thing down, my wife is wide awake. And she goes to work two hours after me… I kept thinking about my...

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