An interview with David Sherwin on Creative Workshop and Success by Design

As part of a new series of interviews with authors, Andy Polaine interviews David Sherwin about the background to the writing of his successful and extremely useful book, Creative Workshop and the development of his new book, Success by Design to be published in November, 2012. David Sherwin has also reviewed several books for The Designer’s Review of Books in the past. Andy Polaine: What was the inspiration for writing Creative Workshop in the first place? David Sherwin: The idea for...

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Design is the Problem

Review by David Sherwin “Would you like a paper or plastic bag for your groceries?” Seems like a simple question, doesn’t it? Paper should be a better choice, because it will biodegrade. Plastic will go on forever in landfills and choke our oceans. Well, my answer isn’t very well informed. There are major trade-offs in the consumption, production (and related pollution), and recycling opportunities for every seemingly simple decision that we make throughout our...

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Glimmer

Review by David Sherwin The further I’ve progressed in my career as designer, the harder it’s become to share with others exactly what I do. First, I managed layout at a magazine and bootstrapped a few websites in thrilling Adobe PageMill. Then, within a design studio, I was responsible for creating brands and annual reports—with little to no formal training to the otherwise. Add in a number of years in advertising and marketing, leaven it with a few more of user research and...

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The Designful Company

Review by David Sherwin “If you wanna innovate, you gotta design. – Marty Neumeier From the airy confines of interior design to the tailored minutae of the type designer, the varied disciplines of our profession continue to rush outwards like galaxies fleeing the Big Bang. And the force that drives our profession’s expansion? The universal process we call design. As designers, we have lived and breathed this process often enough to embody its power, in whatever domain we...

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Subject to Change: Creating Great Products and Services for an Uncertain World

(Guest Review by David Sherwin) Underwhelmed. We’ve all had this reaction when encountering a product or service that just didn’t cut it. Take, for example, the alarm clock next to my bed. There are two alarm switches side by side: one for me, and one for my wife. Invariably, every morning I hit the wrong switch and the alarm keeps sounding. By the time I’ve shut the thing down, my wife is wide awake. And she goes to work two hours after me… I kept thinking about my...

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Shapes for Sounds

Guest Review by David Sherwin A is for Aleph. B is for Beit. G is for Gimel… When I was a child, Hebrew was beaten into me by a series of well-meaning teachers. Upon reflection, they were probably my first foray into hand-lettering type. Sadly, the letters stuck, but comprehension of the words peeled away past my teenage years. I have always had a nagging thought in the back of my head that if I’d seen a clearer historical thread between Hebrew and modern English, I would have...

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