Comments on: The Designful Company http://www.designersreviewofbooks.com/2009/06/the-designful-company/ Books for the creative mind. Tue, 09 Mar 2010 23:53:50 +0100 http://wordpress.org/?v=abc hourly 1 By: Editor http://www.designersreviewofbooks.com/2009/06/the-designful-company/comment-page-1/#comment-3139 Editor Wed, 10 Feb 2010 22:12:21 +0000 http://www.designersreviewofbooks.com/?p=1045#comment-3139 I agree to a certain extent, but there's a similar amount of hyperbole from business folk about innovation and creativity that makes most designers feel the same way. I agree to a certain extent, but there’s a similar amount of hyperbole from business folk about innovation and creativity that makes most designers feel the same way.

]]> By: Michael Faraday http://www.designersreviewofbooks.com/2009/06/the-designful-company/comment-page-1/#comment-3135 Michael Faraday Wed, 10 Feb 2010 21:35:25 +0000 http://www.designersreviewofbooks.com/?p=1045#comment-3135 It's a good review of what sounds like an interesting book. As for Neumeier's statement: If you wanna innovate, you gotta design, " it's the sort of hyperbolic claim that makes corporate types think design people are enough over the top to not understand business. Design can be a powerful source of innovation and a powerful lever of innovation, but there are other sources. If you wanna influence corporate types, you gotta sound as if you understand business. It’s a good review of what sounds like an interesting book. As for Neumeier’s statement: If you wanna innovate, you gotta design, ” it’s the sort of hyperbolic claim that makes corporate types think design people are enough over the top to not understand business. Design can be a powerful source of innovation and a powerful lever of innovation, but there are other sources. If you wanna influence corporate types, you gotta sound as if you understand business.

]]> By: Kara http://www.designersreviewofbooks.com/2009/06/the-designful-company/comment-page-1/#comment-2714 Kara Mon, 06 Jul 2009 18:17:38 +0000 http://www.designersreviewofbooks.com/?p=1045#comment-2714 Thank you for mentioning Marty Neumeier in your post. I thought you and your readers would like to know that he just released his very first video, INNOVATION WORKSHOP: Brand Strategy + Design Thinking = Transformation. The 45-minute video presents concepts from his bestselling “whiteboard” books – THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY – plus downloadable exercises that will help you and your team work through brand innovation questions. Overall, this video expands to fill a one-day workshop (an $800 value!) for an extremely affordable price. Check it out below: http://su.pr/2iE1k5 Thank you for mentioning Marty Neumeier in your post. I thought you and your readers would like to know that he just released his very first video, INNOVATION WORKSHOP: Brand Strategy + Design Thinking = Transformation.

The 45-minute video presents concepts from his bestselling “whiteboard” books – THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY – plus downloadable exercises that will help you and your team work through brand innovation questions. Overall, this video expands to fill a one-day workshop (an $800 value!) for an extremely affordable price. Check it out below:

http://su.pr/2iE1k5

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