Comments on: The Advertising Concept Book

By: nayan

nayan — Thu, 11 Feb 2010 14:36:43 +0000

hey, this is great. i just started reading this. good understanding of strategy behind creativity.

By: Editor

Editor — Wed, 10 Feb 2010 22:10:42 +0000

Great to hear – I think it’s a great book and although targeted at those learning about advertising, I think it really gets to the core of generating and working on ideas and many experienced professionals could do with a dose of it.

By: Michael Faraday

Michael Faraday — Wed, 10 Feb 2010 21:49:11 +0000

I bought and gave copies of this book to several people in the business. Their responses have run from “amen” to “I’m buying a copy for everyone in the agency” (small agency). It’s not surprising, because I gave the book to thoughtful people, and it’s a book that appeals to thoughtful people more than it appeals to people who to do “outrageous creative.” It focuses on why and how a creative approach is likely to succeed outrageously rather than on how we can create ads that simply are outrageous.

By: cima

cima — Tue, 28 Jul 2009 08:09:27 +0000

thanks for sharing! =)

By: arn

arn — Mon, 20 Jul 2009 10:20:20 +0000

I’m reading the book now and I definetely recommend it even for professionals. It makes you fall in love again with the job as well as remembers you the basis of the stuff. Great book!

By: rup

rup — Sat, 18 Jul 2009 07:33:37 +0000

I really want this book.

By: 3faycom

3faycom — Tue, 26 May 2009 07:04:37 +0000

Really I would try this book after some time.Thanks for your wonderful review.